Alteryx is, what is called, a self-service analytics tool.
Initially this means that business users can use Alteryx to build data workflows where they bring data from different sources together, process a number of business rules and come up with a result, possibly a report, a dataset to be fed into another tool (reporting software, database…).
We like to go further and indicate that, first of all, Alteryx is a full-proof ETL-tool : Extract data from
various kinds of sources, Transform the data according to the reporting needs and Load the results into a target environment. All of this in a structured loading process to be fit in IT requirements and standards. Secondly, Alteryx has a large set of predefined predictive capabilities that can be used without the need of programming skills as ‘R’ or ‘Python’. Although if one feels that programming is the solution to go forward, Alteryx still holds the key.
Furthermore, Alteryx gives users the possibility to create spatial analytics, automate recurring tasks, share workflows amongst other users… Alteryx is a stand-alone / source- agnostic product meaning that it’s not bound to the limits of certain embedded tools or platforms.
Why does Alteryx differ from other tools?
- The combination of ETL- & predictive functionalities in one.
- No need for coding or programming.
- Very interactive and user-friendly software.